Copywriting

A selection of my copywriting, web content and social media copy. 

CASE: H&M

  • Campaign copy including copy for H&M Beauty, Kids, Men, Divided, Home and Women

  • Social media copy: Instagram, Instagram stories, Facebook, Snapchat, Pinterest, Youtube

  • Newsletter copy

  • Tutorials, concepts, guidelines and UX

  • Translations and original copy in both English and Swedish

I named the campaign and produced the copy for Find Your Fragrance — H&M's biggest beauty launch in 2018 with 25 new scents.

I named the campaign and produced the copy for Find Your Fragrance — H&M's biggest beauty launch in 2018 with 25 new scents.

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I was one of two main copywriters working on H&M's new member site and produced a tone of voice, launch material as well as UX copy for the member site.

I was one of two main copywriters working on H&M's new member site and produced a tone of voice, launch material as well as UX copy for the member site.

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Campaign copy

CASE: ESTRID

Campaign copy for website

  • Website copy

  • UX copy, texts, CTA:s and tone of voice

  • All original copy in both English and Swedish


CASE: Beauty Loft

  • Content copy specialising in beauty, producing Instagram stories as well as Instagram captions

  • Web texts and explanatory texts

  • All copy in Swedish