Copywriting

A selection of my copywriting, web content and social media copy. 

CASE: H&M

  • Campaign copy

  • Social media copy: Instagram, Instagram stories, Facebook, Snapchat, Pinterest, Youtube

  • Newsletter copy

  • Tutorials, concepts, guidelines and UX

  • Translations and original copy in both English and Swedish

I named the campaign and produced the copy for Find Your Fragrance — H&M's biggest beauty launch in 2018 with 25 new scents.

I named the campaign and produced the copy for Find Your Fragrance — H&M's biggest beauty launch in 2018 with 25 new scents.

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Campaign copy

CASE: Microblading Specialisten Stockholm

  • Content copy specialising in beauty

  • Web texts and explanatory texts

  • All copy in Swedish